This past week apple released a new app where you can watch all of the latest trailers. It is called Itunes Movie Trailers. You can watch all of the latest trailers on your Iphone, Ipod, or Ipad. Companies are starting to bring more and more entertainment to the palms of your hands. A few months ago HBO unveiled HBO Go. Using their app you could watch all of your HBO programming from your mobile device. This allows you to keep up with your favorite shows while waiting for the bus or even at work. Just recently Showtime debuted an app that is very similar to HBO’s app; allowing you to keep up on your favorite Showtime shows anywhere you want.
This is an obvious sign of the future. Consumers want to be burdened with having to be in their house watching TV at an exact time every week just to keep up with their shows. People are on the go constantly, they want to consume their media on the go as well. Ever since I got an Iphone I have been using that to check the news much more than my computer. Just look at Netflix for instance. Ever since they incorporated streaming video to their service Netflix has increased revenue substantially. It is obvious that people like to watch their media when and where they want. They are tired of cable television; on demand was the original game changer. It gave the ability to be able to watch certain movies and television shows. Other companies have begun to realize all of this. Boxee is a great example, they stream movies and television shows right to your television through an external box on your shelf. Even Apple has a stake in streaming media with the Apple TV. I cannot wait to see what the future has in store for streaming media.
http://www.firstshowing.net/2011/apple-debuts-a-must-download-new-movie-trailer-app-on-ios-devices/
http://wallstcheatsheet.com/stocks/the-future-of-streaming-video.html/
http://gigaom.com/video/netflix-the-future-is-streaming/
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